Over the weekend, your attention was no doubt grabbed by stories that linked Luther star Idris Elba to the role of James Bond. However, the details that have since emerged have been contradictory to say the least. In a bid to prevent you feeling both shaken and stirred, here's a timeline of the events so far...
15th August 2017: Daniel Craig confirmed to return as James Bond
Despite the obvious physical demands of playing Her Majesty's finest secret agent, Craig confirms he will return for his fifth James Bond movie, reports Variety.
28th May 2018: Danny Boyle confirmed to direct Bond 25
Craig's 007 swansong is poised to be a memorable one as Trainspotting and Slumdog Millionaire director Danny Boyle officially signs on the line. Given this is Craig's last appearance as the character, speculation immediately begins to mount as to who will eventually replace him.
"We couldn’t be more thrilled than to bring the next 007 adventure to the big screen, uniting the incomparable Daniel Craig with the extraordinary vision of Danny Boyle," the head of distributor MGM said in a statement.
Craig himself has said he "wants to go out on a high note".
9th August 2018: The rumour mill kicks in
In an interview with The Daily Star, director Antoine Fuqua (whose violent Denzel Washington-starring sequel The Equalizer 2 hits Cineworld soon), refers to a conversation he had with producer Barbara Broccoli (daughter of legendary 007 producer Albert R. 'Cubby' Broccoli).
She reportedly tells Fuqua "it is time" for a non-white Bond, the first in the history of the series, and that Elba is the frontrunner to be the new 007, adding the "door is open".
Says Fuqua: "Idris could do it if he was in shape. You need a guy with physically strong presence. Idris has that."
12th August 2018: Idris Elba quashes rumours... or does he?
Responding to the rumour mill, Elba posts the following tweet at 1:02am, alluding to 007's catchphrase.
While many took this as a none-too-subtle confirmation that he's in the running, Elba then follows up with another Tweet at 5:02am that appeared to put paid to the speculation for good.
Is this a smokescreen, a smart bit of deception of which Bond himself would be proud? Or actual confirmation that Idris Elba won't be playing the role? Or is he just having a lot of fun teasing the fans?
12th – 13th August 2018: the internet goes into meltdown
With anticipation again stoked, people take to Twitter posting their reactions to Elba's message.
So what happens next?
Bond 25 hits our screens in October 2019. In the meantime, Elba's directorial debut, Yardie, about a young Jamaican man's involvement in London gang culture, arrives in Cineworld on 31st August. Don't forget about our live satellite Q&A with Idris Elba on 23rd August.
Do you want to see Idris Elba as James Bond? Tweet us your thoughts @Cineworld.