Ali A, Bird Keeper Toby and Niki Nihachu experience Free Guy in Cineworld

We’ve got an important question for you: how will you experience Free Guy in Cineworld? Ryan Reynolds stars in the endearing and action-packed new video game adventure where he plays an NPC (non-player-character) who comes to realise that his world isn't, in fact, real. Jodie Comer, Joe Keery and Taika Waititi star in a film that ably balances big laughs and genuine sweetness.

And at Cineworld, you have a choice of experiencing the film in epic IMAX, extreme cinema 4DX and our huge Superscreen. We sent three gaming influencers, Ali A, Bird Keeper Toby and Niki Nihachu, to road test these different formats and asked them to share their experiences. Check out their reactions in the following video.

Why IMAX?

Thanks to IMAX remastering, your favourite blockbuster movies are not simply bigger; they envelop you in a glistening frame-by-frame restoration. IMAX brings added warmth and sharpness, and Free Guy is perfect for this format. Reynolds' NPC (non-player-character) Guy exists in a world where rules are made to be broken, and IMAX promises to immerse you in his enjoyably anarchic world, particularly when he becomes tuned into the fact that it all seems a bit unreal...

Why 4DX?

Exclusive to Cineworld in the UK and Ireland and rapidly expanding since its launch in 2015, 4DX adds extreme sensory thrills to your cinema experience. With stimulating effects like water, wind, scent and strobe lighting that are timed to enhance what’s happening on screen, you’ll be truly thrilled in your seat.

And speaking of your seat – it moves. The high-tech motion programming means it moves in time with the film’s action, and along with vibrations and shaking, you’ll feel like you’re part of Free Guy's visceral yet good-natured popcorn thrills.

Why Superscreen?

Expand the horizons of your Free Guy cinema experience with Superscreen. The breathtaking multidimensional sound powered by epic Dolby Atmos speakers will make you feel like you’re right there in the film. This combined with state-of-the-art projection on our huge screens means every second is a beauty to behold – from picturesque scenery to high-action sequences.